A successful change management process or cultural shift

Let’s Amplify your event

Many change management processes are prompted by mergers, take-overs, or new leadership. The world around us is changing equally fast as businesses and their clients. How do you deal with such changes as a company? Is a shift in culture called for? How do you keep your people “on the ball” and prepared for changes? An email or Intranet message will not suffice. Events are a pre-eminent tool to achieve such goals. For example, by influencing or breaking up existing group dynamics. By inspiring people and motivating them to adopt a different approach. We would be happy to bring about such changes in a creative and effective manner.

Advantages of Amplify

  • Control/production: we take full care of all the logistics. The only thing you need to do is take a bow afterwards.
  • Event design: Amplify will think up, design, and arrange everything you see and hear.
  • Content: we will draw up a content marketing plan featuring a wide range of options, such as video films, blogs, vlogs, plogs, stories, and live streams.

How do you preserve your company culture in a change process?

Amplify’s golden tip

“Culture is everything”, to quote Lou Gerstner, who at IBM has run one of the most successful change management processes ever. Even though everyone appreciates the importance of culture, in many cases things go sour. The company culture is neglected or viewed as a legacy from the past. Or change managers develop such a strong focus on structure and formal procedures that they forget that they are dealing with people, who are experiencing intense emotions and need to cope with a culture shift. That is why it is important to utilise your existing culture. Rather than attempting to change it at all costs, use it to draw emotional energy from and employ the ways in which people already think, work, and behave to boost the change management initiative.

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This post is also available in: Dutch

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