At a moment’s notice, an event had to be set up, to be attended by the Dutch press, to launch the latest Ariv e-bike in the Netherlands, Germany, and Belgium. The object of the event was to introduce the new bicycle to the press and to influencers, and to have them experience all the bicycle’s features.
In Amsterdam we found a unique location with an informal living-room feel, right in the heart of Amsterdam. This is where our bicycle tour started. The guests were welcomed, and following an explanation of the new e-bike they could take the bicycles for a beautiful tour through the city, past landmarks such as the Rijksmuseum and crossing the Vondel Park. A delicious luncheon awaited them upon their return, with ample opportunities for asking questions about the e-bike.