A magazine exhibition
NRC Weekend has introduced a new monthly lifestyle magazine: Het Blad at NRC. It was launched at the Hermitage Museum in Amsterdam. Our assignment was to make its launch as sparkling, successful, and surprising as possible.
We set to work together with the NRC Media marketing team. We have devised an event concept in which we bring the magazine content to life in the setting, as a magazine exhibition. The launch was attended by the magazine’s first “cover model”, Paul Verhoeven: a remarkable and exclusive moment for all those present.