In its convenient NRC Insight publications, the Dutch NRC daily paper highlights six typical sectors, presenting the latest facts, relevant trends, and unexpected insights regarding the target groups. The Insights are compiled on the basis of data from authoritative studies and sector reports.
The initial run on these Insights was logically followed by Insights Live. With these afternoons that are fully focused on visions, trends, and target group backgrounds, NRC Media has created a platform that informs marketeers and media specialists about all the developments in their own target groups within a single afternoon. In collaboration with NRC Media, Amplify took care of the marketing and full production of the event.