Heroes at the Amsterdam Marathon
Everyone knows the chequered building by the A10 motorway. The VUmc Cancer Center Amsterdam CCA has been committed to cancer research for more than 30 years. It also facilitates treatments. The TCS Amsterdam Marathon has adopted VUmc CCA as its official charity and for this international spectacle we have arranged the (live) communication prior to and during the marathon.
Our job is to enhance the branding, to give fund-raising a boost, and to realise a splendid event during the marathon. This is a pre-eminent example of the combination in which Amplify Eventmarketing excels: online and offline marketing communication campaigns linked to an event.
We have created the #HelpdeHeld [Help the Hero] campaign and the CCA Heroes Pavilion as the beating heart and event centre during the marathon. Strip cartoonist Martin Lodewijk, creator of Dutch cartoon character Hendrik IJzerbroot, AKA Agent 327, has graciously donated his services to our Heroes campaign.